Super Bowl Commercials Essays - Advertising, Marketing,

Super Bowl Commercials Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be.( ) Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during "normal" prime time programming. ( ) And with 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors' shill time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million dollars to make and then display. ( ) ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast. 1999's Super bowl game, broadcast by Fox, was watched by 127.5 million. ( ) Commercials aired during the Super Bowl can generate almost as much attention as the football itself. If the game fails to be comparative early on, there can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. Purpose for the study. The purpose of this study is to determine whether or not it is financially feasible for Super Bowl advertisers to pay high cost commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a showcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices. To millions of people, half the fun of watching the Super Bowl is the commercials. But do people really pay attention to what is advertised or do they just watch the commercials to find out if they are funny? The study will focus on audience's retention, and advertising effectiveness. This study will be a valuable tool for companies that wish to advertise during future Super bowl events. Advertising companies can utilize this study to evaluate the effectiveness upon the audience. II. Methodology. People can forget advertising very rapidly. So we will wait a week or two before checking to see if commercials are still having a measurable effect on them. When we contact them we want to use something that gets through to virtually everybody, everywhere, on the first try. With today's busy lifestyles, voice mail and answering machines, the telephone will not be the method of choice. We will do this type of ad tracking by reaching all types of people everywhere, and we wanted the number who decline to participate to be as small as possible. We will accomplish all these objectives by mailing questionnaires to a nationwide sample drawn from all households for which an address is available from either an auto registration or a telephone listing, six days after the Super Bowl. First: How many noticed the commercials? Recognition provides the best measure of intrusiveness because it is the most accurate, complete and reliable measure of the number that noticed the commercial. It separates the people who noticed a commercial from those who ignored it, or were never exposed to it, so we can see if it had any effect on them. It shows if the communication process had a chance to start. We will also look at a key measure of the information communicated by the commercials. How many remembered who they were for? Some commercials for jeans and credit cards did an excellent job getting noticed but not in getting the name across. Second: How many were affected by the commercials they noticed? The previous measures only show if the commercial had a chance to affect people. To find out if it actually did, two types of measures will be used -- likability and diagnostics. However, if people like a commercial but can't remember who it was for, it can't have an effect on sales. So, we combine the two in our second basic measure of advertising's impact: the percent of recognizers that knew who it was for and

Gun Essay Topics - Tips For Writing Better Essays About Guns

Gun Essay Topics - Tips For Writing Better Essays About GunsYour gun essay topics are the most important part of your personal statement. The purpose of your essay is to express what you have to offer. Your essay will be read by future employers, so writing about what you can do for a company is a good thing. The choices you make about your topic can help you put together an impressive writing style and provide you with the skills needed to land the job.Keep in mind that the best essays include several paragraphs, which are written in bulleted, numbered, and bullet points. This will help to format your paper and make it easier to read. In addition, keep in mind that many companies will require a lengthier draft that has been double-spaced.For some people, writing a paper is difficult. For others, they might be able to get past this problem if they were given lots of tips on how to format their papers properly. After all, there are plenty of resources available that will teach you how to format a paper. Not only will this help you write a great one, but it will also be easier to read as well. Many people tend to skip the formatting portion of their essays and just leave it to the letter writers.There are multiple choices for your essay topic. You can choose your topic based on your passion or interest. You may also choose to base your topic off of a common stereotype of a gun owner. This would help if your project is about hunting or training, because you can use the stereotype to help draw in your audience. Once you have selected your topic, take a look at the local newspapers or your state's official website for example.If you find the national news at your favorite magazines or newspapers, be sure to browse through them to find out which stories have been recently covered in your state. Look for something interesting to write about. Try to come up with a short description of your topic, such as, 'Espresso shop owner in Texas knows that patrons like coffee.' Y our writer friends can provide you with ideas about topics that you can use.Companies are always searching for topnotch writers who can provide them with content for their websites and newsletters. When you submit your essay, look for opportunities for you to use the logo of your writing partner or client, or your state's official website. This will help to advertise their products, services, and provide your potential employer with your unique writing skills.There are lots of activities that gun owners can participate in, such as hunting, target shooting, or other sporting activities. If you have an opportunity to participate in one of these activities, make sure to mention this in your essay. You can also mention this in your resume, if you are still working on your document. People in the service industry will be more impressed by the fact that you care so much about the products or services that you offer.Gun owners often discuss their hobbies on their blogs. Be sure to mention this in your essay, because it will give your potential employer an idea of the types of projects that you have done. It would be better to talk about the hobbies that you have had, than to use it to justify why you need the job. If you try to use your hobbies as a way to justify why you need the job, you might not be very convincing in this situation.